Case Study:How Unical’s Sales & Asset Management Teams Leveled Up with Aero NextGen
Overview
Client: Unical
Location: United States
Industry: Aviation Parts & Asset Management
Teams Supported: Sales & Marketing, Asset Management
Website: unical.com
Industry Context: Why Analytics Are Reshaping Aviation Parts & Asset Management
The aviation aftermarket and asset management sector is built on complexity: thousands of SKUs, global supply chains, strict regulatory oversight, and the constant pressure to maximize asset utilization while minimizing costs. Sales teams must balance aggressive revenue targets with thin margins, while asset management and procurement leaders are tasked with optimizing spend, forecasting demand, and ensuring compliance.
Key industry trends:
Data Explosion: The proliferation of ERP systems, transactional data, and manual spreadsheets has created a wealth of information—yet most organizations struggle to turn this data into actionable insights.
Shift to Account Management: With the 80/20 rule in full effect, aviation parts companies are focusing on their highest-value customers and accounts to drive sustainable growth.
Predictive Analytics: Leaders are moving beyond rear-view reporting to forward-looking analytics—forecasting sales, spend, and asset needs with precision.
Automation & Integration: Manual reporting is being replaced by automated dashboards that integrate ERP, Excel, and other data sources, freeing staff for higher-value work.
Competitive Differentiation: Companies that can harness their data to act faster and smarter gain a distinct edge in a crowded market.
For companies like Unical, the ability to unlock, integrate, and act on their data is now a key driver of revenue, efficiency, and market leadership.
The Challenge
Unical, a global leader in aviation parts and asset management, was ready to make data the core of its growth strategy. But their teams were hamstrung by data silos: critical information was scattered across multiple Quantum ERP instances and countless Excel sheets. Sales leaders lacked real-time visibility into actuals versus budget, top accounts, and executive performance. Asset management and procurement teams struggled to track spend against budget, optimize purchasing, and respond quickly to changing needs.
Key Pain Points:
Fragmented data sources (ERP & Excel)
Manual, error-prone reporting processes
Limited visibility into sales and spend performance
Difficulty focusing on top accounts and optimizing asset utilization
Inability to forecast spend and sales with confidence
The Solution:Business Analytics, Delivered
Unical partnered with Aero NextGen to break down the barriers and deliver the analytics foundation they needed. We connected Unical with a specialized business analytics provider skilled at integrating complex Quantum ERP data and Excel-based sources—a common challenge in aviation, and one that can stall analytics initiatives for years if not handled expertly.
Aero NextGen delivered value at every stage:
Scoping & Business Logic: We worked closely with Unical’s Sales, Marketing, and Asset Management leaders to define the most valuable KPIs and analytics use cases—ensuring business needs drove the solution, not the other way around.
Vendor Coordination: We managed the analytics partner, facilitating seamless data integration and ensuring the dashboards reflected Unical’s unique workflows and reporting rhythms.
Delivery & Ongoing Advisory: From requirements to rollout, Aero NextGen provided hands-on support, training, and continued to serve as a trusted advisor to Unical’s executive team—helping drive even greater efficiency and insight through digital solutions.
Core analytics delivered:
Monthly revenue vs. budget tracking for Sales
Top-performing sales executives and 80/20 account analysis
Automated, real-time dashboards for account management
Procurement spend by category and budget adherence for Asset Management
Forecasting and scenario planning capabilities
The Transformation
With Aero NextGen’s support, Unical’s Sales and Asset Management teams now operate with a new level of focus and agility:
Revenue Growth: Real-time visibility into top accounts and sales performance has enabled a shift to account management, driving increased revenue from high-value relationships.
Efficiency Gains: Automated analytics have dramatically reduced manual reporting, freeing staff to focus on strategy and customer engagement.
Spend Optimization: Procurement teams now have the data they need to manage spend proactively, avoid budget overruns, and optimize purchasing.
Data-Driven Culture: Unical’s teams are empowered to make faster, smarter decisions, supporting both day-to-day operations and long-term growth.
Testimonial
“Aero NextGen come with real industry experience and make it easy to problem solve together. They are very solution oriented.”
— Jennifer Torlone, CIO, Unical
Why It Worked
Aviation-Specific Expertise: We understood Unical’s business and the realities of integrating ERP and spreadsheet data.
Seamless Delivery: Our hands-on approach kept the project on track, from scoping through implementation and beyond.
Lasting Partnership: Aero NextGen continues to be a trusted advisor for Unical’s executives, supporting ongoing digital transformation.
Ready to unlock your data?
Contact us at Ask@aero-nextgen.com to see how Aero NextGen can help your team make smarter, faster decisions.